What's cycling for us?
That moment when you can feel the pedals strokes of all your cycling companions and the landscape opens up to a foggy view of a mountain pass...
Riding wouldn’t be the same out of the mountains. You can’t help it when you live around a landscape as beautiful as the Mediterranean seashores and mountain ranges.
In one way or another nature is our true love and the bike is the best way to connect with it.
Twenty One Cycling is formed by a team of people from Barcelona with a clear motivation: We create products differently.
Our garments serve as a tool for our customers. But, we have the urge to reduce the impact we have on the environment whilst producing them.
Bringing our love for bikes and our love for nature as close together as possible is what brought us all together. Designers, product developers, marketers… we all push the pedals, that’s the secret to row in the same direction.
WHY TWENTY ONE?: THE NUMBER OF STAGES IN A GRAND TOUR
Have you ever watched a Grand Tour Stage?
Have you ever seen the Alpine landscape of Europe?
have you ever seen a man crying after 200 km of race in the mountains?
The pure state of cycling is always been the Grand Tours...everything spins around them.
The whole season culminates in three peaks of human performance around the most demanding Alpine climbs in Europe. Alta Badia and its changeable weather conditions…
The Cols of Provence and the French Lavender fields, the steep climbs in the Northern part of Spain. These landscapes force every year a bunch of world-class athletes to bury their bodies to the ground just to defy nature.
Twenty One is the number of stages in a Grand Tour. Those who finish them reach glory.
CONNECTING WITH THE MOUNTAINS THROUGH PERFORMANCE & DESIGN
Connecting with the nature and its difficulties through our products.
When settling the bases of Twenty One we all spoke our minds on what we wanted this project to achieve, what our customers could find on it.
The whole team agreed that you don’t always get performance when buying cycling products, and that products that performed well, were not always nicely designed.
On the other side, we felt that the meaning of Premium on the market ad lost its way. We understand premium for something that could help you on the bike with its features, a product that has been designed to have its own personality, that you could feel connected to it, garments you would include on the plan when thinking on your next adventure on two wheels. From that moment on, and everytime we design, develop products and produce, we seek for the same principles: performance and style at the best price possible for our customers.