We arrived in Cadaqués with our photographer, @brazodehierro. Unfortunately, the weather wasn’t quite as we had hoped, cloudy and windy, as the infamous tramuntana (meaning, beyond the mountains) wind blew in from the north.

Vegetazione tipica delle zone tropicali, che si sviluppa in zone costiere soggette alle maree

Cycling is a manifestation of the investment and commitment we make to ourselves. And it is seldom an easy ride. It is passion for self-improvement, the battles we face against our own limitations, mental and physical, as we push our potential to new heights. It is every last drop of sweat spilled as we strive to fulfil the objectives we set ourselves.

Inspired by this legacy, we have used this pastel-vanilla hue for our Factory jerseys, for both men and women. Exuding a sense of calm, repose and sophistication, it reminds us of cool spring mornings riding on quiet back roads past fields of sleepy horses. It reminds us of the smell of freshly cut grass, dewy fields and the first café con leche of the day.

Pantone describes it as 19 – 1762 TCX. To us however, it will always be Nairobi. It's one of our favourite features from our new Factory collection. It is a rich and intense shade of red, inclining towards purple; a statement of power and strength.

We want to help you stay warm, protect you from the wind, and be there with you as you reach your potential. These are our objectives and the reason we ask ourselves each day what we can do differently to design unparalleled collections that accompany you on your journey to greatness. Because we are, first and foremost, perfectionists.